A FRANCHISE MODEL THAT IS SCALABLE AND FLEXIBLE: MORE ON NEXUS NATICK’S SUCCESS
Nexus Property Management® offers franchise opportunities across the U.S. and touts its model for being especially strong in older mill cities and industrial age seaport towns. Franchise success and management of over 1100 rental units in Worcester and Fall River, Massachusetts and Pawtucket, Rhode Island over the past decade proves that point. As does the highlighting of New Haven, Connecticut as the next best spot for a Nexus franchise. But Nexus’ Natick location doesn’t quite fit that bill. Owner and operator, Krystyna McQueeney took the model in a different direction by choosing a suburban territory centered around higher value properties…and if you ask her clients, she and her team are “the best of the best”.
Krystyna McQueeney’s Natick franchise manages 50 rental units west of Boston and is the highest rated property manager in New England (per Google Reviews).
One major consideration when starting a business is how to deal with overhead costs right out of the gate. You’ve got to pay your bills and your team regardless of your profitability, which naturally takes time to establish. One possible solution is to try to decrease your bills as much as possible and you may find that sharing an office with another party can reduce your overhead substantially. Yes, it’s true you’d be spending less on rent, but the value in establishing your brand and your seriousness as a company isn’t worth the savings. The other option is to start with a smaller team. Conveniently, Nexus’ property management franchise model operates in this way. McQueeney successfully built her local reputation at her own pace without having to chase profits for the sake of meeting overhead demands.
Nexus Natick is located at 30 North Main Street and opened its doors back in June, 2021. As noted above, the company grew gradually with a focus on superior customer service and establishing a brand in a crowded market just west of Boston. Where Pawtucket, the original office, was managing over 100 units within a year, the Natick office currently manages about 50 residential units and has a much smaller team. That being said, the quality of their work is second to none (see proof in next section).
The internet is so great for many things (and somewhat terrible for others). But when it comes to finding a reliable local service, Google Reviews are unmatched in terms of transparency. With that in mind, a quick Google Search of “property management Natick” tells you all you need to know about McQueeney’s successful approach. As of this writing, her office has 43 reviews, more than any other company listed, and most impressively (to bury the lead), she’s setting a ridiculously high bar for that competition with a full 5.0 rating.
So much of success comes down to your ability to align goals to your principles and values and your ability to execute actions to meet those goals. From day one, Krystyna’s goals were less about rapid growth and fully geared toward building the best service she could for her early clients. Seth Godin refers to this strategy as satisfying your smallest viable market. The general idea is that you can’t efficiently create a product or service that is for everyone, so focus your attention on making it incredible for a smaller, more focused group. Master your service at the highest quality possible.
As Krystyna has shown, Nexus’ franchise model allows for this time-tested approach to building a business. Where 1 in 10 startups are likely to fail within 5 years, the flexibility and support that comes with joining a franchise can make all the difference in the world. Even where Pawtucket, Fall River, and Worcester tied their goals to the multi-family homes that are common in industrial age cities, McQueeney’s vision applied those Nexus values and principles in a different arena. And according to 43 clients who were so impressed they took the time and effort to write reviews, she and her team are meeting that vision and then some!
Another area where McQueeney has found great success is with Nexus’ Rent4U® program. Where most owners in other territories seemingly prefer full management services, Krystyna has found and tapped into a market for clients looking to take advantage of the same high quality Nexus leasing process while the owner still self-manages the property. This leasing process includes full advertising of the property and the handling of all potential tenant leads including showings and background checks. For just the cost of a month’s rent, Krystyna is adding significant value by alleviating the stress and time property owners typically spend on trying to find a high caliber tenant. While Nexus’ other territories have also found success with Rent4U®, Natick’s leasing team has had exceptional results and several clients continue to take advantage of this service exclusively.
The word is out, Nexus Natick is finding great success and is ready to help you maximize your real estate portfolio. If you’re in Boston’s MetroWest region, own investment property there, or are interested in owning investment property there, contact Krystyna’s Nexus Natick team to learn more.
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